Market Strategy

August 7, 2011 - 4:09am, Monika Remund

It is essential to know the rules of the game on the market concerned in order to market products successfully. With the Market Check you will obtain fundamental market information and analyses of the relevant facts, so that you can conduct foreign business with a sound knowledge of the local market.

Market Flash

Market Flash will provide you with an initial informal assessment of the chances that exist for your products or services on the target market from local opinion leaders. You will be able to use this as a basis for targeted further market evaluations.

Product Analysis

The Product Analysis will clarify the market requirements that exist for the product with respect to regulations and legislation and in cultural terms. You will receive, for example, information about approval conditions, labelling regulations and import regulationsImport regulations determine the requirements and approval conditions for importing goods (products, foodstuffs, animals) or services in terms of duties, definitions of goods and documentation. They are particularly used to restrict the amount or value of goods that can be imported and are normally based on international trade agreements or on regulations imposed by the country of importation.

More information on Swiss import regulations is available on the website of the Swiss Federal Customs Administration FCA: http://www.ezv.admin.ch/index.html?lang=en and find out which colours and names are not appreciated in the local culture or religion.

Customer/Industry Analysis

With this analysis you will gain an insight into the industry and/or customer segments you are targeting. Who are your potential customers and what are their needs? What are the trends in the sector and what is the market potential? How do the distribution and purchasing channels function?

Competition Analysis

Attempting to break into a market without knowing who the local competitors are is not recommended! In order to market a product or service successfully, it is essential to have information about the competition. Our Competition Analysis not only identifies the competitors, but also evaluates their selling prices, marketing focus and distribution preferences.

Customer Feedback

How will your potential customers in the target country react to your product – to the design and packaging, etc? We will organise targeted product presentations for you, which will reflect initial customer perceptions. This is particularly interesting in countries where little empirical data is available.

Store Check

You will receive information as to whether and how competing products (or similar products) are offered to clients at certain sales points. Store Check will provide you not only with information about prices and packaging sizes, etc. but will also give you an impression of the sales localities.